612-310-4146
bretanneostberg@gmail.com

Summary
Throughout my career, I’ve mastered the phrase “I don’t know how to do that, but give me 5 minutes”. I thrive on ideating, building and creating innovative, clean design. I’ve executed many successful photoshoots, resulting in beautiful and effective brand imagery. The eye-catching social posts I’ve created have contributed to an increase in engagement and reach on social channels. My roll-with-the-punches attitude and collaborative nature help me to meet deadlines and deliver incredible results.

Highlights:
- High proficiency in Photoshop, Illustrator, InDesign and Sketch
- Dynamic presenter
- Copywriting
- Video editing and photography experience
- Art direction
- Social media content creation
- Exceptional Secret Santa

Experience:

Senior Designer at The Lacek Group
May 2022 - September 2022

  • Designed emails, social media and design assets

  • Collaborated and brainstormed with Copywriters and Account Executives

  • Ensured work is ADA compliant

  • Edited and adjusted work after review and constructive feedback

  • Sourced appropriate images for digital content

  • Ensured brand standards are being met

  • Clearly communicated with AEs, Managers and Copywriters

  • Managed timelines

  • Utilized Adobe CC, Sketch, Excel and MS Office

Brand Experience Planner at General Mills
September 2018 - March 2021

  • Worked mainly on Progresso and Betty Crocker, but also worked on Toaster Strudel, Bisquick, Old El Paso, Totinos and Suddenly Salad

  • Provided art direction and guidance for various projects and initiatives

  • Developed multi-platform content plans

  • Planned and art directed photoshoots

  • Processed photos captured in shoots into paid and owned social/brand assets

  • Copy writing and editing

  • Vetted and worked with social influencers

  • Briefed, reviewed and approved content (website, social and email) created by agency partners

  • Tracked and analyzed social engagement and applied findings to social content

  • Briefed and communicated with external vendors

  • Maintained brand integrity and advised on (and executed) brand best practices

  • Worked closely with Shopper Marketing teams to ensure cohesive branding in all major retailers

  • Managed Progresso website

  • Built Progresso brand guide

Graphic Designer at Life Time Fitness (Life Time Health)
October 2016 to August 2018

  • Design and create monthly communications (emails and landing pages) for clients In Sketch

  • Design monthly webinars

  • Select and create imagery for various programs within the Life Time Health app and the Life Time Health website

  • Art direct various promotional videos and photoshoots

  • Design collections of pieces for various “challenges” or initiatives a particular club may want to initiate

    • For example: Nevada club wanted to have a Walk Around Nevada challenge that required a design identity. I created a cohesive design for their posters, postcards, information sheets and distance tracking booklets

  • Brush up PowerPoint presentations that need some design direction to make them look as professional and attractive as possible


Graphic Designer at HealthEZ
January 2015 to October 2016

  • Lead designer, responsible for all company creative activities

  • Directed website redesign, updating the look and feel of the organization’s online presence, also updating presence in social media forums.

  • Update and create relevant posts for social media

  • Film, photograph, and edit video content

  • Work with outside vendors to create marketing collateral

  • Develop and edit health care literature/web graphics and print materials

  • Source promotional items


Graphic Designer at Business Impact Group (BIG)
August 2010 to December 2014

  • Worked and communicated with Senior Graphic Designer and Account Managers to create and produce creative collateral for customer creative projects

  • Worked in highly interactive environment, meeting required timelines, while maintaining high creative quality

  • Photographed vendor products and readied them for customer websites with Photoshop editing

  • Designed flyers, logos, business cards, advertisements, web pages, brochures, email blasts and product images

  • Follow clients’ strict branding identity rules and regulations

  • Provided copy writing and editing

  • Shot and edited videos and slideshows


Publication Assistant at Canterbury Park
April 2010- August 2010

  • Assembled all data, advertisements, images and content needed to produce the Live Racing program

  • Worked closely with Canterbury Marketing and Minnesota Racing Commission to coordinate program components

  • Worked extensively with Adobe InDesign, Photoshop, Illustrator and Adobe Acrobat

  • Excelled in high energy environment with strict timelines


Graphic Designer at TJ Design Studio
May 15th 2008- September 18th 2008

  • Conducted concept presentations for clients

  • Attended trade shows to represent TJ

  • Designed logos, business cards, informative booklets, posters, web banners, website templates company branding and newspaper advertisements

  • Product photography for clients’ websites

  • Answered the phone and assisted clients

  • Working at TJ Design Studio started as an internship, but I was then hired as a full time employee after interning there for a month and a half. After I left TJ Design Studio, they would call me and request that I help their work load by doing freelance design projects for them.

Education:
August 2005-May 2009
Bemidji State University
Bemidji, MN
Bachelor of Science in Design Technology
-Graduated with a Bachelor of Science in Design Technology with an emphasis in digital design and print.