612-310-4146
bretanneostberg@gmail.com
linkedin.com/in/bretanne

Senior Graphic Designer & Art Director

Creative and resourceful designer with a roll-up-your-sleeves attitude and over 16 years of experience in digital, print, and brand design. Known for saying, "I don’t know how to do that—but give me five minutes." I thrive on designing clean, effective visuals, leading photo shoots, and creating engaging social media content. Adept at collaborating cross-functionally, staying calm under pressure, and delivering exceptional results on tight deadlines. Most importantly, an excellent Secret Santa.

Skills

  • Adobe Creative Cloud

  • Figma & Sketch

  • Video editing and photography experience

  • Copywriting & content strategy

  • Social media design & engagement

  • Brand development & visual identity

  • Web & email design

  • Strong presentation & communication skills

Professional Experience

Web Designer
BI Worldwide — Minneapolis, MN | Oct 2022 – May 2025

  • Delivered 120+ animated and static eCards, enhancing employee recognition across client organizations

  • Designed high-impact digital assets including banners, flyers, presentations, and icons

  • Delivered monthly digital flyers for internal affinity groups (LGBTQIA+, BIPOC, Women’s groups)

  • Collaborated with stakeholders to ensure on-brand, on-time deliverables, increasing efficiency and consistency

  • Managed asset delivery timelines across multiple projects using Basecamp

    Impact: Helped increase engagement by ensuring visually unified, mission-aligned creative content


Contract Senior Designer
The Lacek Group — Minneapolis, MN | May 2022 – Sept 2022

  • Designed email and social campaigns for national brands, driving customer engagement and conversion

  • Integrated ADA-compliant practices to ensure accessibility in all designs

  • Partnered closely with copywriters and account teams to concept and deliver multi-platform visuals

  • Maintained strict brand consistency across all client touchpoints

    Impact: Played a key role in delivering high-performing marketing campaigns on tight timelines

Parental Leave — April 2021 – May 2022

Brand Experience Planner (Graphic Designer / Art Director)
General Mills — Golden Valley, MN | Sept 2018 – Mar 2021

  • Created campaign assets for household brands (Progresso, Totino’s, Betty Crocker, Toaster Strudel, Old El Paso), driving engagement across paid and owned media

  • Planned and led photo shoots, content creation, and social strategy, improving brand visibility and resonance with target audiences

  • Updated and elevated the Progresso brand guide; maintained brand consistency across platforms

  • Managed influencer content approvals and cross-functional alignment with internal and agency teams

  • Utilized social analytics to optimize future creative based on performance 

    Impact: Boosted social engagement through optimized creative strategy and cohesive brand storytelling 


Lead Graphic Designer
Life Time Fitness — Chanhassen, MN | Oct 2016 – Aug 2018

  • Designed digital campaigns including emails, app visuals, and landing pages, enhancing member acquisition and retention

  • Created monthly webinars with custom illustrations, driving higher engagement for B2B
    wellness programs

  • Provided art direction for internal and promotional photo/video shoots 

    Impact: Elevated digital campaign performance by delivering creative assets tailored to user behavior and seasonal trends


Senior Graphic Designer
HealthEZ — Bloomington, MN | Jan 2015 – Oct 2016

  • Created marketing and educational videos, presentations, documents and digital imagery improving member understanding of complex health benefits

  • Managed content strategy and day-to-day execution across social platforms

  • Collaborated with external vendors to produce and manage branded SWAG materials while overseeing inventory and ensuring timely reordering to meet organizational needs

    Impact: Improved brand recognition and online engagement


Graphic Designer
Business Impact Group — Chanhassen, MN | Aug 2010 – Dec 2014

  • Delivered branding and marketing collateral for diverse industries, maintaining strict brand guidelines

  • Designed logos, brochures and websites while managing product photography and post-production

  • Contributed to marketing strategy through content creation and copywriting 

    Impact: Played a key role in retaining key clients by providing consistent, high-quality creative work that exceeded expectations


Production Assistant
Canterbury Park — Shakopee, MN | Apr 2010 – Aug 2010


Graphic Designer
TJ Design Studio — Bemidji, MN | May 2008 – Sept 2008


Education 

Bachelor of Science in Design Technology (Graphic Design)
Bemidji State University — Bemidji, MN | Class of 2009